History
Keep improving, always
History
Situated in ‘t Goy on lands that have been used since about the time of Christ, Euro-Cool is based in 1977 by his current entrepeneur. The fertile land, which has been held in the Van Maaswaal family for over decades, now is used for fruit cultivation.
Driven by the need of controlling the complete proces, several business buildings were built between 1980-1990. In 1988 also the company house was erected. Until then, the company building served as a house, cold store, sortingroom and machinery storage. The company buildings are built so that third party products also can be processed under the same high level of quality.

In the period between 1990 and 2005 our focus was on cherish what we had and improving almost everything what was simply possible. Because of that the fruit and breeding area significally expanded these years.
Then, the 20th of October, 2005 is a clear break with the past: a big fire completely destroyed the main building. Within a year, on September 19th, 2006 the new building was set in production again. The grand opening took place in the following year, after a succesful year of production, on 07-07-07.

State-of-the-art cooling and sorting
Thanks to these investments, both cooling and sorting were once again state-of-the-art and designed to serve the company for decades to come. Whereas the decade 2005 to 2015 saw further expansion of cooling capacity and buildings, the decade 2015 to 2025 has been marked by a further increase in solar energy generation, with additional solar panels installed on the roofs of our facilities. In the second half of this period, fruit sorting and packaging activities were phased out, allowing us to focus even more on the distribution of larger volumes of fruit directly from cold storage. In 2025, the cooling control system underwent modernization. In short, we are now fully up to date and ready to enter the next decade with confidence.
A recurring highlight each year is the birth of foals, carrying high expectations and pedigrees that are recognized and valued throughout the equestrian world—whether carriage horses, dressage horses, or show jumpers. Since the early beginnings in the 1980s, their descendants have been competing at top level in arenas all over the world.
Fruit cultivation
With over forty years of experience in fruit cultivation, this is the activity with which the company originally started. The main focus lies on the cultivation of pears and apples.
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